Marketing
"Rich with a long lineage of performance success and
professional representation, Horak Racing brings its marketing
partners maximum motorsports exposure with a winning return on
investment."
The Power of Stock Car Marketing:
- 75 Million Fans, representing 1/3 of the U.S. adult
population.
- #1 Spectator sport and #2 rated regular season sport on
television.
- More Fortune 500 companies rely on racing to build their brands
than any other sport.
- #1 sport in brand loyalty - Racing fans are three times more
likely than non-fans to purchase race team sponsors' products and
services.
- 10 month racing season is one of the longest in all of U.S.
major sports, creating sustained marketing opportunities.
Horak Racing's brand of pure
performance and professional promotion lend itself well to
affiliating with marketing partners wishing to broaden their
exposure and capitalize on the explosive popularity of stock car
racing. The principal members of Horak Racing possess over 40 years
of executive level corporate experience inclusive of product
promotion and special events. This experience combined with a full
spectrum of marketing partner opportunities make Horak Racing the
perfect advertising venue for an infinite number of products and
services. For a marketing partner prospectus please contact Terry Horak or Shelley Saunders.